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	<title>Comments for mediaIDEAS</title>
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	<link>http://blog.mediaideas.net</link>
	<description>Digital Media &#38; Technology Transformation</description>
	<lastBuildDate>Thu, 06 Oct 2011 16:17:08 +0000</lastBuildDate>
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		<title>Comment on Kindle Strategy Fires Amazon&#8217;s Future by How The iPad Keeps You Connected, Wherever You Are &#124; iTablet PC Guide</title>
		<link>http://blog.mediaideas.net/2011/10/05/kindle-strategy-fires-amazons-future/#comment-5832</link>
		<dc:creator>How The iPad Keeps You Connected, Wherever You Are &#124; iTablet PC Guide</dc:creator>
		<pubDate>Thu, 06 Oct 2011 16:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/?p=2911#comment-5832</guid>
		<description>[...] Page.100 Incredibly Useful &amp; Free iPad Apps.: Amazon unveils iPad competitor - Blog-Trend.comKindle Strategy Fires Amazon’s Future .recentcomments a{display:inline !important;padding:0 !important;margin:0 [...]</description>
		<content:encoded><![CDATA[<p>[...] Page.100 Incredibly Useful &#038; Free iPad Apps.: Amazon unveils iPad competitor &#8211; Blog-Trend.comKindle Strategy Fires Amazon’s Future .recentcomments a{display:inline !important;padding:0 !important;margin:0 [...]</p>
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		<title>Comment on Condé Nast Report Sheds Light on Di by topper</title>
		<link>http://blog.mediaideas.net/2011/06/30/conde-nast-report-sheds-light-on-di/#comment-5152</link>
		<dc:creator>topper</dc:creator>
		<pubDate>Wed, 21 Sep 2011 08:57:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/06/30/conde-nast-report-sheds-light-on-di/#comment-5152</guid>
		<description>Extinction of printed version is inevitable.
It&#039;s sad, but it&#039;s the inevitable consequence of our &quot;internet addicted&quot; society.</description>
		<content:encoded><![CDATA[<p>Extinction of printed version is inevitable.<br />
It&#8217;s sad, but it&#8217;s the inevitable consequence of our &#8220;internet addicted&#8221; society.</p>
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		<title>Comment on How Steve Jobs&#8217; Apple Married Mass Marketing With Unabashed Creativity by Mass Marketing &#124; Email Marketing</title>
		<link>http://blog.mediaideas.net/2011/08/30/how-steve-jobs-apple-married-mass-marketing-with-unabashed-creativity/#comment-4791</link>
		<dc:creator>Mass Marketing &#124; Email Marketing</dc:creator>
		<pubDate>Mon, 12 Sep 2011 04:58:27 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/?p=2642#comment-4791</guid>
		<description>[...] When the iPhone came out in 2007, the &#8216;App for That&#8217; ads were basically product demonstrations that showed off the apps and their benefits more than the phone. The move echoed a famous ad maxim that recalls how ad agency JWT crafted ads shilling grilled cheese sandwiches so its client could sell more Kraft Singles. In Apple&#8217;s case, the same principle at play: It shilled apps to sell more iPhones. Read more on Mass Marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] When the iPhone came out in 2007, the &#8216;App for That&#8217; ads were basically product demonstrations that showed off the apps and their benefits more than the phone. The move echoed a famous ad maxim that recalls how ad agency JWT crafted ads shilling grilled cheese sandwiches so its client could sell more Kraft Singles. In Apple&#8217;s case, the same principle at play: It shilled apps to sell more iPhones. Read more on Mass Marketing [...]</p>
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		<title>Comment on Magazine Readers Show Partisan Stripes by Golf Digest Magazine</title>
		<link>http://blog.mediaideas.net/2011/07/08/magazine-readers-show-partisan-stripes/#comment-905</link>
		<dc:creator>Golf Digest Magazine</dc:creator>
		<pubDate>Mon, 11 Jul 2011 13:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/07/08/magazine-readers-show-partisan-stripes/#comment-905</guid>
		<description>[...] Magazine Readers Show Partisan Stripes &#124; mediaIDEAS Magazine readers show partisan stripes. New York, New Yorker among titles favored by Democrats; Golf Digest Travel + Leisure attract Republicans. By Matthew Flamm. Cable television networks aren&#039;t the only media format [...]</description>
		<content:encoded><![CDATA[<p>[...] Magazine Readers Show Partisan Stripes | mediaIDEAS Magazine readers show partisan stripes. New York, New Yorker among titles favored by Democrats; Golf Digest Travel + Leisure attract Republicans. By Matthew Flamm. Cable television networks aren&#039;t the only media format [...]</p>
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		<title>Comment on Apple&#8217;s Deals May Transform Digital Music &amp; Publishing Too by Cloud Services and its Effects on the eBook &#124; Words in Gear</title>
		<link>http://blog.mediaideas.net/2011/06/01/apples-deals-may-transform-digital-music-publishing-too/#comment-68</link>
		<dc:creator>Cloud Services and its Effects on the eBook &#124; Words in Gear</dc:creator>
		<pubDate>Wed, 15 Jun 2011 17:11:58 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/06/01/apples-deals-may-transform-digital-music-publishing-too/#comment-68</guid>
		<description>[...] http://blog.mediaideas.net/ Pssst &quot;Words in Gear is awesome,&quot; pass it on:ShareDigg   This entry was posted in Toy Box and [...] </description>
		<content:encoded><![CDATA[<p>[...] <a href="http://blog.mediaideas.net/" rel="nofollow">http://blog.mediaideas.net/</a> Pssst &quot;Words in Gear is awesome,&quot; pass it on:ShareDigg   This entry was posted in Toy Box and [...]</p>
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		<title>Comment on Zinio Mag App Brings 20,000 Available Magazines to Android Tablets by Zinio arrives on Android tablets (3.0 and higher) &#124; Ebooks on Crack</title>
		<link>http://blog.mediaideas.net/2011/06/02/zinio-mag-app-brings-20000-available-magazines-to-android-tablets/#comment-60</link>
		<dc:creator>Zinio arrives on Android tablets (3.0 and higher) &#124; Ebooks on Crack</dc:creator>
		<pubDate>Thu, 02 Jun 2011 16:21:29 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/06/02/zinio-mag-app-brings-20000-available-magazines-to-android-tablets/#comment-60</guid>
		<description>[...] From the MediaIDEAS&#8217; Blog: [...] </description>
		<content:encoded><![CDATA[<p>[...] From the MediaIDEAS&#8217; Blog: [...]</p>
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		<title>Comment on Some Evidence Print Advertising Can Excel as a Direct Marketing Vehicle by Print Advertising</title>
		<link>http://blog.mediaideas.net/2011/03/30/some-evidence-print-advertising-can-excel-as-a-direct-marketing-vehicle/#comment-40</link>
		<dc:creator>Print Advertising</dc:creator>
		<pubDate>Wed, 01 Jun 2011 14:01:12 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/03/30/some-evidence-print-advertising-can-excel-as-a-direct-marketing-vehicle/#comment-40</guid>
		<description>We work with clients on performance-based print advertising campaigns regularly and print continues to drive valuable leads.</description>
		<content:encoded><![CDATA[<p>We work with clients on performance-based print advertising campaigns regularly and print continues to drive valuable leads.</p>
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		<title>Comment on Children&#8217;s Magazines Cater to True Early Adopters with Mobile Apps by digital magazines</title>
		<link>http://blog.mediaideas.net/2011/05/19/childrens-magazines-cater-to-true-early-adopters-with-mobile-apps/#comment-49</link>
		<dc:creator>digital magazines</dc:creator>
		<pubDate>Tue, 24 May 2011 08:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/05/19/childrens-magazines-cater-to-true-early-adopters-with-mobile-apps/#comment-49</guid>
		<description>I love reading digital magazines on iPads and iPhones. I use Other edition&#039;s newsstand for reading digital magazines.</description>
		<content:encoded><![CDATA[<p>I love reading digital magazines on iPads and iPhones. I use Other edition&#8217;s newsstand for reading digital magazines.</p>
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		<title>Comment on Deal Commerce: What&#8217;s In It For Publishers? by Frogger</title>
		<link>http://blog.mediaideas.net/2011/05/02/deal-commerce-whats-in-it-for-publishers/#comment-45</link>
		<dc:creator>Frogger</dc:creator>
		<pubDate>Thu, 19 May 2011 18:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/05/02/deal-commerce-whats-in-it-for-publishers/#comment-45</guid>
		<description>This business will be dominated by Groupon and Living Social and about 35 major publishers like AOL, facebook, Google etc who will all get their deal flow from ReachLocal or Addility.</description>
		<content:encoded><![CDATA[<p>This business will be dominated by Groupon and Living Social and about 35 major publishers like AOL, facebook, Google etc who will all get their deal flow from ReachLocal or Addility.</p>
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		<title>Comment on Inside the World of Local Books&#8211;A Bright Future by Brian Bordenkircher</title>
		<link>http://blog.mediaideas.net/2011/02/28/inside-the-world-of-local-books-a-bright-future/#comment-32</link>
		<dc:creator>Brian Bordenkircher</dc:creator>
		<pubDate>Sun, 15 May 2011 17:46:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mediaideas.net/2011/02/28/inside-the-world-of-local-books-a-bright-future/#comment-32</guid>
		<description>The publishing industry has already changed a lot with many stores closing due to amazon.com&#039;s growth.  Now with the boom of e-books and digital readers becoming popular I am guessing that over the next 10 to 20 years over 90% of books will be sold in digital form and the price of a paper book will likely be 3 to 4 times the amount.  The &quot;classic&quot; style of a book will be more for collecting than for reading as paper books become nearly extinct.  Some other interesting things that will change majorly are libraries as well as getting published.  Self publishing will likely make for a huge boost in the number of books, with the increase in books, the cost to advertise each book will likely increase.  There are many intgeresting things that will change this industry over the next 20 years!</description>
		<content:encoded><![CDATA[<p>The publishing industry has already changed a lot with many stores closing due to amazon.com&#8217;s growth.  Now with the boom of e-books and digital readers becoming popular I am guessing that over the next 10 to 20 years over 90% of books will be sold in digital form and the price of a paper book will likely be 3 to 4 times the amount.  The &#8220;classic&#8221; style of a book will be more for collecting than for reading as paper books become nearly extinct.  Some other interesting things that will change majorly are libraries as well as getting published.  Self publishing will likely make for a huge boost in the number of books, with the increase in books, the cost to advertise each book will likely increase.  There are many intgeresting things that will change this industry over the next 20 years!</p>
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